Anna Ingler is part of the international initiative Keychange which empowers women to transform the future of music and encourages festivals to achieve a 50:50 gender balance by 2022. She has vast experience from various areas within the Swedish music industry and she used to work for the Export Music Sweden Office promoting Swedish artists worldwide. Lately she has been the Digital Sales Manager at Cosmos Music, and prior to that a PR consultant for festivals and artists. Now she is building a music stock exchange called Riteband that will help songwriters get funded earlier and to set a market value on music. Parallel to this she has co-founded a community called Upfront Producer Network gathering over 100 female music producers.