Kier Wiater Carnihan is the Head of Comms at Record-Play, a music consultancy that counts Adidas, Google and Konami among its current clients. Last year Kier teamed up with award-winning music business writer Eamonn Forde to produce Unlocking The Sync: A brand’s guide to bands and a band’s guide to brands, a no-nonsense guide to music licensing and brand-artist engagement. Kier also edits MusicMap.Global, a site dedicated to celebrating new underground music from all around the world.