With a career of over two decades in the Spanish music industry and Latin America, Ismael has  developed an extensive knowledge of the South American and Spanish music market and digital landscape. He has worked in different record labels like Warner Music, Roster Music or distributors like  K Industria among others. In 2008 he made the change to the digital environment through The Orchard as head of the marketing department for Spain, Portugal and Italy.  In 2012 he was the responsible for launching and developing Latam and Spanish business for more than 5 years. Right now Ismael is the Head of Operations in Latam and Spain for Ditto Music with offices in Mexico, Brazil , Argentina ,Colombia, Chile,  Cuba, Perú, Venezuela and Spain, where Ditto is strengthening its presence and position