Iván Ricoy started his career as an audiovisual engineer. He worked in this field in Spain, Scotland, France and Germany for 10 years before moving to the culture & travel sector. In 2014 he created Genuine Andalusia (genuineandalusia.com), his own bespoke travel agency. He now designs and conducts tailormade private trips of Southern Spain. These trips are aimed at connecting discerning travellers from all over the world with the culture, lifestyle, art, music, food, wine and nature of Andalusia through authentic local experiences.