Vevo announces the closure of its platform to focuses on YouTube
Everything has been precipitated by the launch of the new Youtube music service, where Vevo operates as a content distributor offering video clips. The news that the digital content facilitator has decided to close its application and its website has not been long in coming. This joint project of Universal Music Group, Google, Sony Music Entertainment and Abu Dhabi Media intends to continue in the business by focusing its line of business on the distribution of video clips, the sale of advertising and the management of sponsorships with the aim of “increasing the value commercial and promotional videos and encourage connections between artists and fans. ” To achieve these goals effectively, those responsible have announced that they will remove some elements of their own platforms and begin to diversify their distribution channels, which until now are totally dependent on YouTube’s product strategies.