With so much new music it can be difficult to keep up, a few years ago the channels to discover new artists for both the public and music professionals were much more shared: Less media, the filter of national distributors or more stylistic tribalism facilitated the task. Today everything is more blurred. In this table we will try to reveal which channels the different music professionals use to keep abreast of the latest releases: The algorithms of the different platforms, the press, festivals or word of mouth. A relaxed talk from which you will surely come away with more than one good tip to expand your library of artists.
Speakers: Paul Bridgewater (The Line of Best Fit), Chiara Hellqvist (VEVO), Pedro Azevedo (MIL Festival), Robert Meijerink (ESNS - Eurosonic Noorderslag)
Moderating: Eneida Fever (Fever! Productions)

Building a recognizable brand is essential for any record label, big or small. A label's brand is what differentiates it from the competition, creates bonds by identification, and attracts new artists and fans. A brand with character greatly influences the perception of any product. There are many ways to build a strong brand for a label, whether it's through a distinctive visual image or a compact and coherent music selection. In this round table and with the help of four bosses from various labels, we will try to find the best formulas to take a label's brand to the next level.
Speakers: Bill Roe (Trouble in Mind Records), Iñigo Pastor (Munster Records), Rodrigo Duarte (La Roma Records), Danny Mitchell (Heavenly Recordings)
Moderating: Vidal Romero (Periodista Musical)

Above the decentralizing technologies like blockchain and the speculative boom of NFTs, we find a true revolution in the consumption of leisure and culture, a disruptive layer based essentially on the management of digital gangs and communities. In an era when nano influencers, immediate offers and niche markets are imposed as sources of income, the keys to artists' marketing have changed again around a whole culture of digital property. Thus, talking about emotional connection and "direct to fan" model seems to bring us closer to an increasingly exciting present future. With NFTs, the construction of new audiences is imposed, and the atomization of the phenomenon already reaches levels of authentic industrial rebellion. There is no doubt that crypto-culture has arrived to stay and give us a handful of tools designed to improve the artist-fan connection in such an intimate and unique way that a substantial change is already being talked about in the business model, distribution and ownership. We analyze this constantly changing reality together with four specialists in the management of digital assets in the world of music.
Speakers: Frankie Pizá (GUZZU), Cristian Larrosa (Larrosa music Group), Héctor Giner (Z1), Marina Foncuberta (AtH21)
Moderating: Emilio Rodriguez (Fundación SGAE)

¿Alguna vez has soñado con montar tu propio sello discográfico? ¿Con descubrir y lanzar a la fama a nuevos artistas? Pues esta es tu oportunidad. UFI (Unión Fonográfica Independiente) organiza este taller para poder crear tu propia discográfica desde cero. Aprenderás todo lo que necesitas saber para poner en marcha tu sello, desde la financiación y la búsqueda de artistas, hasta la producción y distribución de música. Tu nueva aventura comienza aquí.
Imparte: Ines Collarte (Entrebotones)

Sonido Muchacho es el sello discográfico más exitoso e influyente de la última década en España. Su ascenso y relevancia es comparable a la de DRO en los años 80, reuniendo en su catálogo a muchos de los artistas más importantes del momento: desde Carolina Durante a Sen Senra, pasando por Natalia Lacunza, Rojuu, Cariño, Cupido o Mujeres, y nos dejamos a un montón en el tintero. Luis Fernández es el director del sello -además de otras funciones que ha ejercido en la industria- y en esta entrevista nos contará su trayectoria así como la filosofía y el enfoque que le han llevado a construir una marca que es el objeto de deseo de cualquier nuevo artista.
Luis Fernández (Sonido Muchacho)
Entrevista: Tomás Crespo (Altafonte, Nuebo, Mondosonoro)

Registration in our PRO network.
GAËTAN KOLLY (FRENCH TONIC)
DANNY MITCHELL (HEAVENLY RECORDINGS)
BILL ROE (TROUBLE IN MIND RECORDS)
BORJA TORRES (LOVEMONK)
JULIA TRENOR (SONY MUSIC PUBLISHING SPAIN)
JACOBO ÁLVAREZ (BMG)
RODRIGO DUARTE (LA ROMA RECORDS)

Mediante invitación previa.

Solo para empresas andaluzas inscritas previamente.

2022 has been the year of the return to major events and full capacity after two years of restrictions caused by the COVID-19 pandemic. In this panel we will analyze the data provided by Fundación SGAE and the study carried out by the Wizink Center with KPMG, on the number of concertgoers as well as the short and medium term forecasts for live musical events. Do we come out stronger?
Speakers: Ruben Gutiérrez (SGAE), Fernando Cerón (INAEM), Paz Aparicio (WiZink Center), Luis Mendo (AiE)
Moderating: Kin Martínez (Fundación Es_Música)

Leisure habits are changing, and although the night is still the refuge par excellence for mass socialization, the evening on weekends is gaining popularity. This change in routines, together with the growing leisure offer associated with the home, such as streaming video platforms and video games, are resulting in an incipient drop in musical night activities. Concerts are scheduled earlier and earlier and their audiences seem to be getting older. But we still have the saviors of the night: groups of friends who get together and organize dance clubs, who take on the role of promoters inviting other clubs and who are positioning themselves as the resistance of the nightlife. At this panel we will have three of the protagonists of some of the most popular clubs in our country, who will tell us what the secret of their success is, how to maintain the spirit of nightlife... and how to be a promoter and not die trying.
Speakers: UMAMI (Dembooty), Borja Pilato (@cero.en.conducta), Miguel Olivencia (Los Dominguito)
Moderating: Rosa Fernández (DICE)

Conquering the North Americas is the dream of any band in the world, playing in New York, Los Angeles or Chicago, sleeping in a sleeper, touring the American roads and also returning with benefits is a complicated campaign that not even artists from great name in our country have been able to succeed. Ulia Moreno, manager of Love of Lesbian will tell us the most helpful anecdotes and advice after doing a five-date tour of the United States this past March. Take out your notebooks, choose to dream.
Speaker: Ulía Moreno (Industria Works)
Moderating: Jacobo García (El País)

​​We may be music fans, but we know how to manage. In this workshop, led by the CEO of the firm Sympathy For The Lawyer and director of Es_Música, we will reveal some tricks to improve income from concerts, tours and festivals beyond ticket sales. We will explain the keys with which to take advantage of aid and policies to promote live music: subsidies, special cultural loans, patronage, tax deductions and transfers of companies that seek to benefit from tax deductions for support of culture. We will also present the main aids available to support international tours. Financing may seem like a hassle, but we'll take a radically practical approach so you can see how your project accounts can grow.
Speaker: Manuel López (Sympathy for the Lawyer)

The hot topic: sustainability. In the face of an almost predicted energy crisis, it is essential to try to provide solutions and implement measures that help reduce energy consumption and natural resources in any area of life. With live music it was not going to be less. In collaboration with ACCES we will try to contribute our grain of sand, taking off our ties to give some keys that help make live music an increasingly sustainable activity.
Speakers: Elda Gómez (ACCES), Juliette Olivares (Live DMA), Esteban Ruiz (Rocknrolla Producciones / Sala X), David Fernández Guerra (Junta de Andalucía)
Moderating: Teresa Suso (Omawa Huella Ecológica)