Eventbrite Monkey Brain is an integrative meeting with all kinds of workshops, panels, networking activities, mini-showcases and public interviews where any professional or accredited musician can participate as a real active agent, hobnobbing with promoters, agents, journalists, labels, artists and guests international. This year’s Professional Meetings will also feature an important cast of professionals from Latin America with whom it seeks to strengthen ties between the music industries of Europe and those on the other side of the Atlantic.

2017 saw the arrival of the Innovation Network of European Showcases (INES), a platform created by eight European showcase festivals and the German startup Gigmit, thanks to funds from the European Creative program of the European Union. On the other hand, this year will increase the share of European guests through the various activities sponsored by INES – Innovation Network of European Showcases and its professional mobility program INES # pro. Meetings and networking will be held over the weekend, with the presence of professionals from different parts of Europe.

Last year, the Eventbrite Monkey Brain offer brought together more than 400 attendees at Espacio Santa Clara, headquarters since 2016. As usual, Eventbrite Monkey Brain will be held in parallel with Monkey Week from November 21st to 23d, with a morning-afternoon schedule on Thursday and condensing its activity until midday on Friday and Saturday, days of greatest musical activity. Although the start will take place on Wednesday, November 20 with a welcome cocktail that will call all the professionals and delegates invited this year.

Monkey Brain Program

17:00
17:30
18:00
18:30
19:00
19:30
20:00
20:30
21:00
21:30
22:00
22:30
23:00
SALA DE LAS PINTURAS
SALA DE LAS PINTURAS
SALA DE LAS PINTURAS

The soundtrack of the penultimate economic crisis or the last bubble of the music industry?
18:00 - 20:00

Beyond the eighties rhythms of a Roland TR-808, the Auto-Tune as the maximum vocal expression and the ad-libs of the day, that musical phenomenon baptized as a trap has surpassed its status as an artistic genre and has been erected, on its own merits and outsiders, in the voice - flattened and robotic, of course - of a whole generation. Are we facing the soundtrack of the penultimate economic crisis or the last bubble of the music industry? Journalists Ana Iris Simón and Víctor Lenore will accompany Ernesto Castro, “El Trap. Millennial philosophy for the crisis in Spain ” in a fascinating talk that will address in depth this and other perspectives on the issue of the moment.
Ana Iris Simón, ES (VICE)
Ernestro Castro, ES
Victor Lenores, ES

09:00
09:30
10:00
10:30
11:00
11:30
12:00
12:30
13:00
13:30
14:00
14:30
15:00
15:30
16:00
16:30
17:00
17:30
18:00
18:30
19:00
19:30
20:00
SALA DE LAS PINTURAS
SALA DE LAS PINTURAS
SALA DE LAS PINTURAS

INES SESSION #1 CUANDO LA MÚSICA SE VE
11:00 - 12:00
La sincronización como modelo de negocio. [+ info]

La música que descubrimos nos llega por muchísimos medios, pero desde hace ya tiempo el audiovisual es uno de los más potentes y, a la vez, una de las fuentes de ingresos más sólidas para muchos artistas, populares o no. ¿Cuál es la trastienda de ese mundo tan influyente y, a la vez, tan desconocido de las sincronizaciones? ¿Cómo se gestiona la sincronización de una canción en una película, en un anuncio, en una serie de televisión? ¿Cuáles son los obstáculos que hay que superar, las puertas que hay que cruzar, los botones que hay que apretar para llegar al deseado momento de ver tu música acompañando unas imágenes en el cine o en la pantalla de tu ordenador?
Gaetan Kolly, FR (Music Deal)
Karyn Soroka, US (Hidden track Music)
Borja Torres, ES (Music Supervisor)
Modera: Irene Padra, ES (Pizza Pop)

INES SESSION #1 WHEN MUSIC IS SEEN: Synchronisation as a business model
11:00 - 12:00

The music we discover comes to us by many means, but for a long time now audiovisual media have been some of the most powerful and, at the same time, one of the biggest sources of income for many artists, popular or not. What is the backroom of the world of synchronizations like, so influential and, at the same time, so unknown? How do they pull off the synchronisation of a song in a movie, in an advertisement, or in a television series? What are the obstacles that must be overcome, the bridges that must be crossed, the buttons that must be pressed to reach that eagerly-awaited moment when your music is synched with images, in the cinema, or on your computer screen?
Gaetan Kolly, FR (Music Deal)
Karyn Soroka, US (HIDDEN TRACK)
Borja Torres, ES (Lovemonk)
Modera: Irene Padra, ES (Pizza Pop)

INES SESSION #2 A CHANGE IS GONNA COME: The challenges of the music industry in the face of climate change.
12:30 - 13:30

The latest studies warn us that we are reaching the point of no return with regards to global warming. What is our responsibility, as an industry increasingly focused on live shows, and, therefore, flights and travel? With the physical format reduced to a loyal but small niche, and the triumph of digital, when releasing and promoting music more than three quarters of the environmental impact caused by the industry comes from live performances. Is it possible, or even advisable, to reduce the number of tours and trips? Are we prepared for this? How would a carbon footprint tax significantly increasing the cost of flights affect the live music industry? On our way to a more sustainable way of life we are going to have to rethink many things that we took for granted until now, and probably sooner than we imagined. What actions, however small, can we take, starting now, to reduce our impact?
Isla Angus, UK (ATC)
Antonio Cañas, ES (Greenize)
Daniel Poolen, NL (Royal Dutch Society of Engineers)
Modera: Juan José Amate, ES (Te hago Eco)

INES SESSION #3 FINANCING OPPORTUNITIES FOR MUSICAL PROJECTS: Guarantee instrument of creative europe
14:00 - 15:00

Creative Europe is the program of the European Commission aimed at promoting the cultural and creative sectors. In addition to the competitive assistance aid lines, Creative Europe also has a guarantee system that allows SMEs in the cultural sector to obtain bank loans under very advantageous conditions, with the aim of strengthening their competitiveness and financial capacity.
María Azcona, ES (Oficina Europa Creativa España / Ministerio de Cultura y Deporte)
Monica Carretero, ES (CREA SGR)
César Guisado (Monkey Week)
José Gallardo, ES (Tomavistas)

INES SESSION #4 REBELLION ON THE AIRWAVES: A new radio station in the era of streaming?
17:00 - 18:00

With the definitive spread of streaming as the general public's preferred medium, it seemed like radio's days might be numbered, or it might suffer a serious setback, similar to that of paper media. But, thanks to the transition to the digital format, it seems that radio is doing just fine, and that many people still prefer a human filter over an algorithm. In addition, streaming platforms are shifting towards podcasts (in practice, digital radio on demand), and stations allow you to listen to your favourite shows on demand. What is the new scenario for radio in the digital environment? Is it still necessary, does it have a future, or is it a relic from another era?
Lourdes Moreno, ES (Grupo Prisa)
Shell Zenner, UK (BBC)
Jaime Cristóbal, ES (Popcasting/Jenesaispop)
Gustavo Iglesia, ES (Radio 3)

INES SESSION #5 WHAT'S WRONG WITH ME, DOCTOR?: Mental health in the music industry.
18:45 - 19:45

Devoting oneself to music, whether as an artist or one working in the industry, is a dream for many people. But, in this volatile and competitive sphere, that dream often entails uncertainty, precariousness, stress, anxiety, pressures, frustrations, a lack of sleep and an erratic life... a recent study found that 80% of artists and those working in the music industry suffer, or have suffered, some kind of mental illness related to their work. We have the job of our dreams, but who has not thought about quitting a few (or many) times? Taking care of ourselves and our people (the people we coincide with at work) is crucial, but where do we start?
Cristalle Hayes, UK (Music Industry Therapists Collective)
Rocío Saiz, ES (Monterrosa /Ground Control
Luis Brea, ES
Modera: Erica Pender, ES (MUSES/Terry Vs. Tori)

REFECTORIO
REFECTORIO
REFECTORIO

THE CURRENT AND MAIN INCOME IN THE MUSIC SECTOR: THE TAX INCENTIVE
11:00 - 12:00

Julián Galindo, Partner of the Department of Art, Leisure and Sports of CARRILLO ASESORES, will explain what it is and how the already well-known AIE, acronym for Economic Interest Grouping, an associative figure that has broken the financing schemes of the MUSIC sector , managing to finance a very important part of the budgets of a production through private companies, of any sector, that see live music as an unprecedented business opportunity.
(This panel is only in Spanish)
Julian Galindo, ES (Carrillo Asesores)

BRUNCH AIE

THE SURVIVAL OF THE ARTIST IN THE DIGITAL JUNGLE
12:30 - 13:30

New technologies have caused a profound change in the music industry, consumer habits are very different from traditional forms and business models are rapidly evolving. In this scenario, paradoxically, the artists at the same time that they assume more prominence in the production and promotion of their performances, are seeing how the consideration they receive is less and less, being outside the deals that the intermediaries agree on. Strong legislation is a fundamental starting point to maintain balance in the creative value chain, but an effective management mechanism that ensures the protection and retribution of artists is essential. This table will analyze the rights and protection measures that are owned by the artists and the management carried out by their AIE rights management entity, the procedures that this company has to ensure the perception of rights to its legitimate headlines worldwide, and initiatives and programs for the promotion, training and assistance to partners promoted by AIE.
(This panel is only in Spanish)
Luis Mendo, ES (AIE)
Elena Barroso, ES (AIE)

TERRAZA
TERRAZA
TERRAZA

NETWORKING BREAKFAST
10:00 - 11:00
A free breakfast to recover from the night before and to start rubbing shoulders over coffee and crispy croissants.

A free breakfast to recover from the night before and to start rubbing shoulders over coffee and crispy croissants.

09:00
09:30
10:00
10:30
11:00
11:30
12:00
12:30
13:00
13:30
14:00
14:30
15:00
15:30
16:00
16:30
17:00
17:30
18:00
SALA DE LAS PINTURAS
SALA DE LAS PINTURAS
SALA DE LAS PINTURAS

INES SESSION #6 MIND THE GAP: Would a pan-European music scene be more viable after Brexit?
11:00 - 12:15

We have been putting up with Brexit uncertainty for years, like a black cloud that never rains. What will happen with the Anglo-Saxon hegemony on the international music scene? With or without Brexit, is a European scene possible that does not necessarily pass through the British filter in order to reach international popularity? Is there life in the rest of Europe for the native successes of each country? In view of the recent triumph of Latin music in the Anglo-Saxon market (thanks, in large part, to American influence), is it possible for Latin artists to succeed in Britain and the rest of Europe? Dave Rowntree, UK (FAC/Blur)
Robert Meijerink, NL (Eurosonic)
François Audigier, FR (Europavox)
Modera: César Andion, ES (Live Nation)

INES SESSION #7 BIG DATA OR DIGITAL DIOGENES SYNDROME?: How to learn to analyse data banks and turn them into something productive.
12:30 - 13:45

The information available about artists and the listening habits of their fans is more plentiful than ever, and access to all that data is increasingly open, but diving into this sea, and selecting the appropriate data for each case, can be an overwhelming, consuming, and even crushing task when it takes so much time that you are not able to intelligently apply all the information you have collected. What can we do to take full advantage of the information available, without this undercutting our other daily tasks?
Annabella Coldrick, UK (Music Managers Forum)
Sammy Andrews, GB (Deviate)
Robbie Lear, MX (Believe LatAm/DeGira)
Modera: Carlos Moreno, ES (Zinkloud)

INES SESSION #8 DON’T YOU FORGET ABOUT ME: Record labels in the era of streaming and self-management.
14:00 - 15:15

In the new music world, in which streaming prevails, many artists decide for self-management and forego the support of a record label. However, for most being signed by a record company is still essential and a rite of passage that is yearned for. Many people continue to rely on the judgment and personality of the labels as a filter for the huge amount of new music that comes out daily. Are the labels a guarantee of quality, a validation for emerging artists? What is their role and relevance? What steps should they take to ensure their survival and stay pertinent?
Luis Estrada, ES (Aftercluv)
Alexandra Murphy, UK (Secretly Canadian)
Roger Dorrejstein, NL (Anti)
Luis Fernández, ES (Sonido Muchacho)

REFECTORIO
REFECTORIO
REFECTORIO

THE CHALLENGE OF THE FUTURE. MUSIC IN THE NEW AUDIOVISUAL MARKET (SGAE)
12:15 - 13:15

Streaming platforms have become, in recent years, our most common way of consuming tv shows and movies. With more and more strength and logic, these platforms become the new television networks, nurturing their own content grid. And all content, of course, also needs its own soundtrack. We unravel with two of the people in charge of Movistar +, the Spanish pay-TV platform and the architect of hits such as “El embarcadero” and “Arde Madrid”, and two of the most relevant music selectors in the international scene, Gary Welch and Michelle de Vries , how this new model of leisure consumption affects the music industry.
Cristobal Rodríguez Moure, ES (Movistar +)
Vicente Miras, ES (Movistar +)
Michelle de Vries, UK (SMA TALENT)
Gary Welch, GB (Eyehere)
Borja Torres, ES (Lovemonk)
Modera: Inmaculada Monge, ES (Fundación SGAE)

MEET THE MUSIC SELECTORS (SPEED MEETINGS)
13:45 - 14:45

Beyond the keys to synchronization and the terms used by creative advertising professionals and musical supervisors when searching for music for their productions, this B2B meeting designed by the Fundación SGAE is to feature a practical gathering between labels and publishers with music selectors from within and outside the country.
Karyn Soroka, US (Hidden Track) / Michelle De Vries, UK (SMA Talent) / Borja Torres, ES (LOVEMONK) / Gary Welch, ES (EYEHEAR) / Gaetan Kolly, FR (Music Deal) / Cristobal Rodríguez Moure, ES (Movistar +)

09:00
09:30
10:00
10:30
11:00
11:30
12:00
12:30
13:00
13:30
14:00
14:30
15:00
15:30
16:00
16:30
17:00
17:30
18:00
SALA DE LAS PINTURAS
SALA DE LAS PINTURAS
SALA DE LAS PINTURAS

INES SESSION #9 TAKING MUSIC ABROAD: Policies and strategies for export.
12:00 - 13:00

Institutional support for culture is an essential tool when it comes to trailblazing new territories; for example, with performances and presentations at festivals like Monkey Week, and many others that are held worldwide. Many countries have an export office that uses a range of strategies to help artists from their country succeed outside their borders and return home with new fans and –no small issue, when we are talking about an industry– money for their common coffers. What are these strategies? What criteria, political or cultural, are followed when opting to support one project or another? Is it possible to overcome bureaucracy and meet objectives?
Marine de Bruyn, FR (Bureau Export)
Julien Fournier, BE (WBM)
Nico Keines, BE (Poppunt)
Tajtiana Domany, AT (MUSIKFONDS)
Mattias Tell, SE (Westside Music Sweden)

MEDITERRANEW MUSIX: DISCOVER THE FESTIVALS OF COMUNITAT VALENCIANA
13:30 - 14:30

That Valencia has become a oasis for the festival phenomenon in our country is undeniable. There are incontestable classics in our scene such as Arenal Sound, Low Festival or FIB, to name just three examples in a geography that has achieved, from live music, a top tourist attraction and an engine of both cultural and economic wealth. We analyze the keys to such success in the company of some of those responsible.
Daniel Arnal, ES (Turisme Comunitat Valenciana)
Jose Manuel Piñero, ES (Producciones Baltimore)
Vanesa Riofrio (VISOR FEST)
Quique Medina, ES (Agència Districte)

TERRAZA
TERRAZA
TERRAZA

TERRAZA

NETWORKING BREAKFAST
10:00 - 11:00
A free breakfast to recover from the night before and to start rubbing shoulders over coffee and crispy croissants.

A free breakfast to recover from the night before and to start rubbing shoulders over coffee and crispy croissants.

Monkey Week es un evento organizado por La Mota Ediciones Soc. Coop. And.
C/ Federico Rubio, 11. Oficina. 11500 El Puerto de Santa María (Cádiz)