Alejandra Gómez (AR)

BICHE

A name linked to the rise of Colombian music, she is the founder of Biche, a production company focused on Latin America's alternative culture. She oversees the organisation of international tours and the strategies of independent musical projects, is the manager of Frente Cumbiero, and a booker in Latin American for Romperayo, El Leopardo, Dani Boom … In addition, she is the president of MMF (Music Managers Forum) and the co-founder of Todopoderosa, a group promoting gender diversity in the sector.