After 10 years touring internationally as an artist, Alex Bruford started work as an agent at Reprise Agency in London. Alex founded ATC Live agency in partnership with ATC in 2011, and the company now represents 350 artists including Nick Cave & The Bad Seeds, Metronomy, The Lumineers, Mac DeMarco, Black Pumas, Big Thief and books tours worldwide.  Alex was voted Agent Of The Year at the 2017 European Festival Awards and ATC Live recently announced a partnership with new US agency Arrival Artists to facilitate innovative worldwide solutions for artists.