In September 2009, Diana Rodríguez became the first woman to occupy the first position of one of the leading record companies in the United States, when she was named senior vice president of EMI’s Spanish division in the United States, Capitol Latin. She began her career in 1993 at the age of 23 as a radio promoter for ToCo Records, a dance music label in her native Bogotá, which was distributed by Phillips. Then he moved to Polygram, which was later acquired by Universal Music. In Universal Colombia, Rodriguez was promoted to Product Manager, and later became marketing director of EMI Colombia. In 2008, in addition to her obligations to the Latin Region, Rodriguez was transferred to Mexico City to lead the marketing department of EMI Mexico.
It was number 27 in the list Billboards 2010 Women in Music and included in the 10 best powerful women of El Tiempo Colombia. Currently, she is the CEO and founder of Criteria Entertainment, a full service company based in Los Angeles that focuses on talent in all genres, covering all Hispanic markets and working with independent labels. She is also a partner of Charco Colombia, a booking agency created to serve artists from Central and South America. He works with the Grammy Award winner, La Santa Cecilia and the three-time winners of the Latin Grammy Award Diamante Eléctrico.