Lalo Rojas is the founder of Caballeros, aTw platform dedicated to the comprehensive development of projects focused on music and youth culture. This development is divided into five branches: management, booking, press, sale of merch and promoter of shows. Caballeros seeks to break geographical boundaries and build solid links between different places within the Latin market as its main focus. Lalo recently launched Andromeda, a new merch platform that seeks to satisfy the needs of fans of different artists within the Mexican Republic.