Rene Contreras has been booking shows since he was fourteen years old in Pomona, CA. Promoting concerts in backyards all over the Inland Empire, he slowly gravitated towards Mediterranean restaurants, bbq and pizza places, booking lineups full of metal, hardcore, punk and garage rock. With the help of The Glass House in Pomona, he started Viva! Pomona, a two-day festival featuring over 40 musicians. Rene continues to promote and book concerts throughout the Los Angeles area. He also helps program a stage at Coachella Music Festival with up and coming artists from all over the world.