Sergio Ramos has a Master’s Degree in Telecommunications Engineering and a Ph.D. in Engineering from the Technical University of Madrid, and a Master’s Degree in Business Administration from the Stockholm School of Economics. He currently works as an associate professor at UNED (Spanish University for Distance Learning) and CEO of Rule Eleven, a consulting firm with a specific focus on digital transformation and business strategy in the music industry. He has a fairly interdisciplinary experience from technology to work on the side of innovation and business management in three main areas of activity: ICT and Information Society, Music Business and Intellectual Property Rights, and Innovation Management and Entrepreneurship.